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Google and Facebook on Senator Warren’s Naughty List

September 08, 2021 The Duopoly in Hot Water With Sen. Warren Nielsen TV Accreditation Gone Bye Bye Is Apple Making Additional Concessions? Google and Facebook on Sen. Warren’s Naughty List Image by Jill Wellington from Pixabay Sen. Elizabeth Warren is coming after Google and Facebook hard, writing a letter to…

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What Will Apple’s Mail Privacy Protection Mean for Newsletters?

August 26, 2021 What Will Apple's Mail Privacy Protection Mean For Newsletters? Amazon Gets a Boost from Apple's ATT Does the FTC Understand Ad Tech? Newsletter Marketing Under Apple’s Mail Privacy Protection Image by Muhammad Ribkhan from Pixabay Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy…

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Does Ad Targeting Really Work?

  Powered by: July 20, 2021 Targeted Ads Miss the Mark Global Privacy Control Must Be Honored By All How Has Ad Blocking Changed Since 2017? Big Brands Acquiring Ad Tech at Lightning Speed Around the Water Cooler Research Finds Targeted Ads Miss the Mark Photo by Ricardo Arce on…

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FLoC Trial Ends, None the Wiser

  Powered by: July 13, 2021 FLoC Trial Ends, Results Go Private USA Today Launches Regwall, But For Who? How Different Generations Approach Ad Blocking Biden to Big Tech: Bye, Bye, Bye Around the Water Cooler FLoC Testing Concludes, Results To Be Unknown Image sourced from Chrome Origin Trials The…

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🌯 Cracking Down on the Foreign Consumer Data Trade

  Powered by: July 7, 2021 Data Export Crackdown Underway Supply Chain Validation Gets a Boost How WFH Shaped Ad Blocking Big Tech, Hot Seat Around the Water Cooler Senator Plans Crackdown on Ad Tech Data Sharing With Foreign Adversaries The global real-time bidding (RTB) ad marketplace is a hotbed…

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🌯 Will IP Address Signals Disappear Next?

June 30, 2021 Are IP Address Signals Disappearing? The Audio Boom Continues Around the Water Cooler Forget the Cookie — What About the Potential Loss of IP Address Signals? Will ad tech ever catch a break? Probably not anytime soon. Third-party cookies are near death, there’s more unknown than known…

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