Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
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Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…
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Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
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Powered by: April 21, 2020 The Less Grim Side of Pandemic Ad Spend Google Does Struggling News Partners a Solid It’s Raining Super-Engaged Users Hard Out Here for a Duopoly Can CTV be Trusted? Always Look on the Less Grim Side of Pandemic Ad Spend Source: IAB Coronavirus Ad…
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April 14, 2020 Private Equity Looms Over Local Media DSP Defaults Insurance Consumers Prefer Do-Gooder Brands Gaming Is Media’s Bright Spot Twitter Strips Away Privacy Controls CCPA Enforcement Extension Unlikely Private Equity Looms Over Local Media’s Sickbed Photo by Davide Baraldi from Pexels As local news publishers get beat down…
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April 08, 2020 Relax the Brand Safety Crusade Coronavirus Ad Ban Eases Up Amazon Cuts Affiliates Paywalls Rise Again Recession Retrospective 4As Says Relax the Brand Safety Crusade Before most of the US was cooped up in its homes feverishly scrolling through news sites, overzealous leveraging of brand safety technology…
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March 31, 2020 Ad Spend Not Dry Yet 💦 Vertical Spending Trends Covid-19 Force Majeure Begins Bad Actors Prey on Battered Publishers Facebook to the Rescue Ad Spend Hasn’t Dried Up Yet Publishers probably feel like they’ve been placed under quarantine by their advertisers lately, and new data from an…
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March 25, 2020 Coronavirus’ Media Fallout What Are Brand Marketers Thinking? Safari ITP Update 🛑🍪 Taxing Ad Tech: NY's Up Next Sliding Programmatic Fees Coronavirus’ Media Fallout Spreads Source: Yieldbird We hope all of you are keeping your distance and enjoying this newsletter on the hottest news from home. It…
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