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🌯 Will Microsoft Acquire Netflix?; Disney & TTD Link Up

July 19, 2022 Is Microsoft Looking to Scoop Up Netflix Next? Disney and TTD Link Up Retail Media: Publisher Friend or Foe? Around The Water Cooler Could the Netflix + Microsoft Ad Partnership Lead to More? Are you as surprised as we are that Netflix selected Microsoft as their significant…

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🌯 Google’s New Ad Tech Branch?; Inflation + Ad Spend

July 11, 2022 Google's New Ad Tech Branch Inflation & Ad Spend TMB Masters Cookie Depreciation Around The Water Cooler Is Google Chopping Up Ad Business to Dodge Antitrust Lawsuit? Hocus pocus. It's looking like Big G is attempting to make a second lawsuit coming from the DOJ magically disappear…

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🌯 The American Data Privacy and Protection Act

June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts  20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…

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🌯 Ad Tech Giants Get Slaps On Wrists Part 2

June 21, 2022 Apple ATT Is Anti Everything Else Google's in the Hot Seat... AGAIN IBM Launches New AI Toolkit in Cannes Limits Ad Bias Around the Water Cooler German Regulator Calls out Apple's ATT For Disrupting Competition Nowadays, it seems like every time you turn around there's another big…

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🌯 Recession Where? Ad Spend To Skyrocket in 2022

June 13, 2022 Netflix To Join Forces With Roku? Recession Where? Ad Spend Predicted To Soar Streaming Services Ad Rates Around the Water Cooler Netflix To Skip Ad Steps With Potential Roku Acquisition Recently, we gave you all a warning about ads potentially coming to Netflix, one of the only…

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🌯 Ad Tech Giants Get Slaps on Wrists

June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…

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🌯 Is Ad Tech Shifty Business?

May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…

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