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Buyers Still Paying for Ads When TVs Are Off; The AI Executive Order

Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.

Amazon Expands Ad Services; Chrome Is Coming for Your IP Signals

Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.

Is Programmatic Aiding Government Surveillance?

Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.

The Ugly Truth About DE&I Media Investment; Google Simplifies First-party Data Management for Brands

Equitable media investment was a hot topic last year, but now it seems that was last season's news. Many brands made upfront commitments to invest in diverse media, and that money is slowly drying up. For example, Reach TV saw a 100% increase in commitments from advertisers last year. This…

What Does Amazon’s Ditched Ad Server Mean For Its Ad Business?

In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…

Can the Long Arm of the FTC Stop Big Tech?

U.S. regulators and 17 states filed an antitrust lawsuit against Amazon. The federal government and a bipartisan group of state attorneys argue that Amazon is a monopolist that stifles its competitors, offering unfair prices to sellers and consumers. More specifically, Amazon allegedly punishes sellers for offering lower prices and pressures…

Is the Programmatic Supply Chain Trash?; The Ad Recession That Wasn’t

In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media report highlighted this problem, revealing that top SSPs often peddle as much sub-par inventory as…

The DOJ Launches Attack Against Google’s Alleged Monopoly

Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…

U.S. Ad Spend Projected To Increase in Q4 and 2024

2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…

🌯 Networks 👀 Amazon + Nielsen Streaming Deal; Update: YouTube’s Made For Kids Debacle

Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.