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🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech

This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.

🌯 Scope3’s Brand Safety Tool: A Solution or a Bandaid for a Larger Problem?

Scope3 recently launched Brand Standards, an AI-driven brand safety solution. Advertisers can use the tool to create AI agents to assess content suitability based on specific brand values, blocking unsuitable content in real time.

🌯 Google’s GAM Disaster and Sandbox Woes, Disney’s News Layoffs & MNTN’s Market Leap

Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.

🌯 Who’s Watching the Web? Google’s Change, Journalists’ Stand & The Ad Tech Cleanup Act

Google’s been busy tinkering under the hood again, and this time, it quietly yanked a key search feature just weeks before the 2024 U.S. election. According to Platformer, Big G stopped showing warning banners that alerted users when their search results might be sketchy.

🌯 Brands Can’t Track Their Ads, The Gov’t Won’t Pay for News—Who’s Left Standing?

In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.

🌯 The Cost of Data: Privacy Lawsuits, Military Tracking & TTD’s Misstep

As experts predicted, Washington state's My Health, My Data Act (MHMD) is being tested. In Maxwell vs. Amazon, the plaintiff claims that Amazon's SDK collected location and health-related data from millions of users without proper consent.

🌯 Snap’s AI Win, WSJ Election Ads Thrive & Daily Mail Shifts Gears

Contentious election cycles are the best times to pull back on ad campaigns, right? Not so, found the Wall Street Journal. Last October, the publisher offered performance guarantees for campaigns that ran in the lead-up to the election.

🌯 AI Privacy Red Flags, TikTok’s Ad Comeback & Retail Media’s Next Move

While VCs worry about their investments in OpenAI after DeepSeek's rapid rise, users should be more concerned about DeepSeek's privacy policy. The company's data collection practices make Meta look privacy-focused by comparison.

🌯 Newsweek’s Comeback: A Case Study in Long-Term Strategy

The publishing industry loves a good comeback story. Adweek’s latest report provides the receipts about a publisher that went from financial and legal chaos to quadrupling revenue since 2018 to $90 million, a 20% profit margin, and a strategic pivot that’s got them outperforming many of their legacy media peers.

🌯 SCOTUS Upheld TikTok Ban, but President Trump Delayed It

For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.