When you’re thinking about optimizing your revenue and managing relationships with buy-side clients, you need an dynamic and responsive rate strategy. Advertisers’ and agencies’ needs can change suddenly—moving from content-based buys to audience buys, for example, or adding in factors like viewability or brand safety.
These aren’t just line items in a spreadsheet—this is about maintaining healthy partnerships for years down the line. Is your rate card future-proof? In this webinar, FatTail, Condé Nast, The Boston Globe and others talk about what impacts rate strategy over time, and what publishers can do to prepare for unexpected, yet inevitable, changes to pricing.