James Deaker, aka The Yield Doctor, explains why testing lower floors can reveal hidden demand and drive higher bids.
High price floors might feel safe, but they could be hiding untapped demand.
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.
High floors, low visibility. That’s the trap a lot of publishers are falling into, and The Yield Doctor wants you to rethink your strategy.
In this video, he digs into why starting with lower price floors can reveal hidden demand and ultimately help maximize yield.
Deaker explains that when your floors are set too high, you’re only seeing a handful of buyers willing to pay top dollar.
Lowering those floors, even temporarily, gives you a clearer view of the full demand curve. You’ll know who’s bidding, what they want, and how they value your inventory.
He also explains why this shift matters more than ever in a first-price auction world. Without the safety net of second-price mechanics, higher floors can scare off exploratory bidding.
Strategic testing — starting low, learning quickly, and raising floors with purpose — provides publishers with the insights they need to strike the right balance between visibility and revenue.
But he also highlights the pitfalls. Stay low for too long, and you risk buyer anchoring, which can lower the perceived value of your inventory. The key is temporary testing, not a permanent race to the bottom.
If you’ve been wondering whether your current floors are leaving money on the table, this one’s worth a watch.