triopoly Archives - AdMonsters

ICYMI — Top Digital Media and Ad Tech News of 2023

By Lynne d Johnson January 02, 2024

In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.

Supply Concentration: Handful Of Media Companies Capture Majority Of Spend

By Lynne d Johnson May 11, 2022

Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply. But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers…