Everything about:

terms and conditions

AdM_News_Rndup_Text_SF_Bay_220x220

Weekly News Roundup: Lift Tests on the Rise, IAB/4As Update Long-Form Video Guidelines, More

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

Read More
TMT_LegalConnection_150x15028129.png

The Legal Connection: How Ops Avoids Regulatory Pitfalls

Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even know what those letters represent let alone mean? Maybe the bigger question is: Where does regulation come from, and how…

Read More

T’s & C’s For Our Decade

At the tail end of last year, the IAB Ad Ops Summit held a 3MS Town Hall Discussion around the implications of viewable impressions. The 3MS defines itself as “a cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions.” Their major initiative at the moment is viewability,…

Read More