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Catalina Crunch Campaign Shows How to Save the World From Boring Advertising

By Andrew Byrd January 13, 2023

A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the…

The Power of Emotional Storytelling in Digital Advertising

By Yakira Young December 12, 2022

The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling.

Navigating Political Ads for the 2024 Season

November 22, 2023

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Navigating misinformation and disinformation will be a key challenge this election…

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