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The Evolution of Programmatic Video Marketplaces: From Open to Private, Unreserved to Guaranteed

Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price efficiency the core focus.A few years later, we saw the introduction of private marketplaces—invite-only marketplaces where premium publishers offered their…

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Broadcasting in a Programmatic World

The tangle of channels that makes up programmatic TV is drawing a lot of attention right now -- and generating a lot of confusion. Traditional TV broadcasters are entering the digital space rapidly, and they're influencing the way digital media is transacted and measured. Meanwhile, broadcasters find digital distribution channels…

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