Everything about:

segmentation

How Can Publishers Best Gauge User Intent and Sentiment? Ask Them.

By Susie Stulz November 14, 2023

A Q&A with Ravi Mittal, Founder and CEO of Vuukle, on how publishers can leverage quizzes to build audiences, collect first-party data, and drive engagement. The demise of the third-party cookie once sent waves of fear through the digital advertising ecosystem, but not anymore. That’s because, in the years that…

The Off-Site Plan: Segmenting Audiences For Extension

By Gavin Dunaway November 20, 2014

First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as well as selling data to…

Navigating Political Ads for the 2024 Season

November 22, 2023

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Navigating misinformation and disinformation will be a key challenge this election…

View all playbooks...

Our subscribers are digital media and advertising technology leaders.