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retail media networks

How Is Real-time Optimization Transforming Retail Media?

With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter.  High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big…

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Commerce Media Challenges and How to Overcome Them

Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…

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