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privacy regulations

What is IAB’s Multi-State Privacy Agreement (MSPA)?

Another day, another way for the ad tech alphabet soup plot to thicken. But this time, it seems to be a step in the right direction towards unifying compliance across state privacy laws called the Multi-State Privacy Agreement (MSPA). As of late, IAB and the IAB Tech Lab is committed to encouraging…

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The Trouble with Consumer Choice

Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…

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