A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, what’s next with first-party data, and the Privacy Sandbox.
Read More
With Google’s end-of-May announcement that they will be using Google Pagespeed Insights metrics as a major part of search engine rankings a few months from now, publishers are suddenly scrutinizing page performance—and worried about how ads affect their metrics. Playwire's Nick Branstator explains how to get your ad tech healthy…
Read More
Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing…
Read More