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native placements

The Duopoly Dominates, But For How Long?

By Gavin Dunaway March 27, 2017

The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop and mobile) in 2017.According to eMarketer, Facebook will grab 39.1% of the display market in 2017,…

#OPSPOV: Can Creative Get Its Groove Back?

By Gavin Dunaway June 30, 2016

The other week when someone asked me by email if I was going to Cannes Lions International Festival of Creativity, I wrote back, “Do I look like I’m the type to go to Cannes? If I wanted to go to an overcrowded waterfront with a bunch of bloated Europeans, I’d…