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The Native Chronicles: Mobile Referendum

This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing.   For a long time, you could not go to a conference on advertising technology without hearing mention of…

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The Native Chronicles: Creative Revival

This is the first article in the Native Chronicles series, brought to you with the support of TripleLift. Read the second article on flexibility and A/B testing and the third on the future of mobile.   The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of…

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