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#OPSPOV: Inching Toward Mobile Viewability

When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in view for one second in display, or for two seconds in video—carry over from the interim guidelines the…

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MRAID: A New Frontier for In-App Advertising

OMG – Have you been MRAIDed?  Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads.  Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…

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