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mobile rich media

99 Problems, and the GIF is Still One

We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich media (Flash) creative on your finicky, non-flash enabled devices. As these devices – let’s be honest, most…

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MRAID: A New Frontier for In-App Advertising

OMG – Have you been MRAIDed?  Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads.  Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…

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Facebook Testing Mobile Rich Media Ads

There was a fair deal of relief spread around following the announcement of Facebook's IPO yesterday. First off, investors who had been dying to get their hands on a piece of the social network's business knew their time haunting the secondary markets was almost over. But even bigger, so much…

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