Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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