header integrations Archives

New Vision For the Header: A Conversation With PulsePoint

By Gavin Dunaway January 17, 2017

In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…

What’s In Your Header? The Industry’s Giant Reset Button

By Brian LaRue August 02, 2016

The practice of header bidding has been around for a few years, but only in the last year and change has it become standard practice for publishers. Thanks to a variety of header-related products and services offered by a number of tech vendors, it’s become much easier for header implementations…