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Unknown Unknowns: Speculation Mounts About Freezing Chrome’s User-Agent String

Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used\. Many fear they'll no longer have the ability to access this information to…

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Unified IDs Up, Cookies Down: Q&A With Index Exchange

The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…

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Another Big Win for Privacy: Death of Chrome’s User Agent String Signals Alarm For Publishers

While we were all busy lamenting the death of the third-party cookie, we just might have missed another privacy initiative that Google is about to implement. It's a measure to deprecate Chrome's user agent string. The user agent string is a string of metadata sent out by your browser when…

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