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Financial Times

#OPSPOV: Following the Path of Time

By Gavin Dunaway September 20, 2016

It’s been a good year for time-based transactions. This summer, The Guardian announced it had joined the time-based fray while Sled introduced a time-based transaction platform for mobile called Parsec, which uses a cost-per-second metric. Even AdMonsters has secured Financial Times’ Head of Campaign Management US to talk about the…

Keeping Up With Time-Based Metrics: One Year of Cost Per Hour for Financial Times

By Brian LaRue May 11, 2016

For years now, we've heard grumbling about how impressions and click-throughs, still in many ways the reigning metrics of digital advertising, are outmoded and insufficient means of measuring campaign performance. Sure, a click on an ad can be a meaningful action -- but, say the many agitators for change, there…