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digital subscriptions

Netflix Considers Ad-Based Subscription, Could Shake up SVOD Business

Raise your hand if you remember when a Netflix subscription was $8.99 a month? ๐Ÿ™‹๐Ÿพโ€โ™€๏ธ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…

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No Better Time to Talk to Your User

"More often than not, my role on a panel is that of moderator and itโ€™s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…

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What Are the Different Kinds of Paywalls (and Do They Work?)

While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether youโ€™re a modest-sized publisher or a media giant, subscription revenue is something…

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