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data security

Vizio’s FTC Data Verdict Is a Well-Worn Lesson

By Brian LaRue March 20, 2017

A little over a month ago, Vizio settled for $2.2 million with the FTC after an investigation into its data collection practices. In the settlement, the TV-maker agreed to collect future data only when users opt in. However, Vizio is still facing a class action lawsuit based on VPPA (Video Privacy…

Formulating a Programmatic Buying Policy: Ad Security

By Chris Olson August 27, 2012

Programmatic buying is proven to provide a lift in CPMs. The overall benefit of programmatic buying far outweighs the energy and expense required to manage ad quality and data leakage. When diving in, it is important to remind yourself that programmatic buying requirements are no different than the fundamental operational…