Formulating a Programmatic Buying Policy: Data Security

Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments.  Ad Security Data Security Ad Quality…

Read More

Formulating a Programmatic Buying Policy: Ad Security

Programmatic buying is proven to provide a lift in CPMs. The overall benefit of programmatic buying far outweighs the energy and expense required to manage ad quality and data leakage. When diving in, it is important to remind yourself that programmatic buying requirements are no different than the fundamental operational…

Read More