Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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How Sell-Side Curation Is Reshaping The Future Of Programmatic
The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals
The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
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SSP Curation: The Fix That Could Break the System
SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.
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How Data-Driven Curation is Shaping the Next Generation of Programmatic: A Q&A With Matt Sattel, Chief Revenue Officer at OpenX
While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the…
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Marketers Can Expect the Unexpected and Watch for Innovation in 2025
As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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Unpacking Misconceptions About Curated Deals
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.
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Mastering the Curator Ecosystem: A Publisher’s Guide to Success
Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.
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The Downside of Curation
Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.
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How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame
The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
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