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cross-platform video

7 Ad Tech Pros Predict CTV, TV, and Video Trends for 2023

By January 06, 2023

When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…

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AdMonsters Playbook: Cross-Platform Video

By February 28, 2016

According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV -- a slightly smaller figure than the previous year. However, 4 million unique viewers streamed the game through various digital mediums (desktop…

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