Everything about:

cord-cutting

Wall Street Analyst Says Yes AVOD Upsets the Apple Cart of TV

By October 20, 2022

When it comes to viewership, there is a big difference between subscribers and viewers. Viewers exist on linear and streaming, but viewership is more accurate on linear. Folks aren’t required to log in on linear. In contrast, with AVOD, people share login information left and right, so the subscription model…

Read More

Overselling Cord-Cutting and “Buying on Values”

By January 23, 2018

Are We Overestimating Cord-Cutting? Digital media people love talking about cord-cutting and how the old broadcast model is disappearing for what we used to consider "TV." But Simulmedia CEO Dave Morgan's POV in MediaPost last week reminds us that cord-cutting is not universal, and the reach of broadcast TV is…

Read More