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Broadcast

Overselling Cord-Cutting and “Buying on Values”

Are We Overestimating Cord-Cutting? Digital media people love talking about cord-cutting and how the old broadcast model is disappearing for what we used to consider "TV." But Simulmedia CEO Dave Morgan's POV in MediaPost last week reminds us that cord-cutting is not universal, and the reach of broadcast TV is…

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Broadcasting in a Programmatic World

The tangle of channels that makes up programmatic TV is drawing a lot of attention right now -- and generating a lot of confusion. Traditional TV broadcasters are entering the digital space rapidly, and they're influencing the way digital media is transacted and measured. Meanwhile, broadcasters find digital distribution channels…

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