blavity Archives - AdMonsters

Gen Z: The Intersectional Generation and the Future of Digital Media

By Andrew Byrd April 06, 2023

As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…

Ops Is Community

By Gavin Dunaway June 12, 2019

At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…