B2B Archives - AdMonsters

Branding Is Key in B2B Campaigns, But Data Rules

By Brian LaRue May 24, 2018

A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.

A Degree in B2B: A Conversation With FatTail About How B2Bs Monetize

By Brian LaRue February 28, 2017

When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of broadcast media, your newer digital pure plays. We don’t tend to divide B2B pubs from B2C pubs—even…