attribution data Archives

Hearst’s Commercial Agreement with Optable Transforms the Data Collaboration Process

By Yakira Young June 21, 2023

Recently, data collaboration platform and clean room solution, Optable closed a $20M Series A financing deal to beef up their global expansion and support a rapidly growing client base. Among the Series investors is Hearst Ventures, which allows for a partnership between Optable and Hearst Media to amplify the value…

What Is SKAdNetwork?

By Barak Witkowski September 09, 2020

If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…