app.ads.txt Archives

Think There’s Not a High Volume of CTV Being Sold Programmatically? Think Again

By Tameka Kee May 20, 2021

With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…

What Is App-Ads.Txt?

By Miguel Morales October 22, 2019

On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate…