We caught up with Brandon Gains, VP of Marketing at MonetizeMore to learn more about why his company teamed up with PubGuru to launch PubGuru University to bring AdSense and GAM training to ad ops professionals. We also talked about strategies for bringing teams closer together through training during stay-at-home…
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The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 310 respondents around the world, and provides data on salaries by position, seniority, geographic area, number of reports, as well…
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With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to invest time, money, resources and manpower are often overshadowed by 'gut-feeling' decisions as publishers feel the pressure to maintain a competitive stride.The Publisher Maturity Index…
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Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having…
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