ad campaign metrics Archives

The Power of Emotional Storytelling in Digital Advertising

By Yakira Young December 12, 2022

The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling.

#OPSPOV: Following the Path of Time

By Gavin Dunaway September 20, 2016

It’s been a good year for time-based transactions. This summer, The Guardian announced it had joined the time-based fray while Sled introduced a time-based transaction platform for mobile called Parsec, which uses a cost-per-second metric. Even AdMonsters has secured Financial Times’ Head of Campaign Management US to talk about the…