In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career.
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Rowena Lam’s journey in ad tech has not followed a direct path. As she’s progressed in her career, Lam has gone from thinking her AAPI heritage was something to overcome to understanding the power of bringing a unique perspective to the table. Now as, Senior Director, Privacy & Data for…
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Vanessa's journey is a testament to continuous learning and maintaining a hands-on approach, even as one climbs the corporate ladder. Unsurprisingly, Vanessa is also a 2024 Top Women in Media & Ad Tech honoree in the Programmatic Storytellers category.
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Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with…
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Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, Michelle Kim's rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.
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Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.
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Don Valdez head of ad tech and publisher sales at The Media Trust shares his parenting styled leadership approach and how he pays it forward. He is an inspiring professional from the Asian American and Pacific Islander (AAPI) community, whose journey serves as a beacon of hope for many aspiring…
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In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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