AdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
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1 pm EDT Before Chrome announced it was ending support for third-party tracking cookies, Insider Inc. was ahead of the curve, launching a bold new first-party data platform with great fanfare. Now as the consequences of the cookie’s death become clear to advertisers—and the industry re-organizes in the wake of…
Read MoreAdMonsters October 22, 2020 Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops AdMonsters Advisory Board Chairman, Rob Beeler was introduced to the concept of an Advertising Management System that allows ad operations to manage header bidding settings and even keep up on the latest…
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As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…
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Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these birds so we can figure out how each of them might shape the future of advertising—either separately or together.
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John Shankman, CEO of Hashtag Labs, introduced us to the concept of an Advertising Management System. Much like a Content Management Systems (CMS) is for editors to update the website, an Advertising Management System (AMS) like HTL BID allows ad operations to manage header bidding settings and even keep up…
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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October 13, 2020 Ad Tech Says No to Google Gatekeeper Role Is There a Happy Medium to Publisher Data Leakage? OTT/CTV Ad Spend Up—Despite Pandemic Should Google Be the Gatekeeper? Image by Lothar Dieterich from Pixabay Much of the future of advertising is being discussed in W3C meetings every week,…
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On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
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This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video now!
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