5 Ways Publishers Can Actually Use AI
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
Read MoreShay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
Read MoreIn honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
Read MoreBrands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science's CCO, to understand why attention metrics is the new hot commodity, the development…
Read MoreTech workers who managed to dodge layoffs in 2023 aren’t out of the woods yet. Reports of layoffs are still coming, and as of January 17, 51 tech companies have laid off more than 7,520 workers in 2024. The digital ad tech space is feeling the heat; even Google is…
Read MoreAdMonsters January 11, 2024 What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…
Read MorePlanet Fitness decided now is a good time to take on Amazon’s advertising business. Well, hardly, but in early January, the company announced the launch of a multi-channel media network, PF Media Network. Its goal? “To connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness…
Read MoreProhaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.
Read MoreIn 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
Read More2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What…
Read MoreTripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
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