January 11, 2024
What Will the Next 12 Months Look Like for the Programmatic Supply Chain?
2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face. Read more.
The AI Takeover: AdMonsters 2024 Generative AI Predictions
In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.”  Read more.
Top Women in Media & Ad Tech Call For Entries Is Open
The Top Women in Media & Ad Tech Awards celebrates the women making an impact in the digital media and advertising technology community. On June 3, 2024, AdExchanger and AdMonsters will present awards to the 2024 Top Women in Media and Ad Tech Honorees at the Top Women Awards Gala in New York City with two special new categories: Tremendous Tech CMOs and Brilliant Brand Marketers. Submit entries now!
Top Stories
Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices as they pass by a brand's retail outline. Read more.
CES expects more than 130,000 people to attend this week, and generative AI was one of the biggest draws for the conference. The conference hosts dozens of talks centered around AI with a focus on marketing, social media, entertainment, government regulation and much more. Read more.
TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Read more.
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