Media layoffs continued this past week. First, BuzzFeed announced plans to lay off 16% of its workforce and sell off Complex Networks. Meanwhile, Vice is pulling the plug on Vice.com and announced it would lay off “several hundred” staffers as part of its major restructuring. What does this mean for…
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As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus…
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Amid a global pandemic and racial reckoning in the U.S., Co-Founders DéVon Christopher Johnson and Rhonesha Byng created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. Over the past few years, BOMESI has steadily worked to ensure that Black-owned media businesses can carve out…
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As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…
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After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
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Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information…
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Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the…
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With the third-party cookie deprecation, there's an opportunity for pubs to regain control of the advertising ecosystem, says Keith Petri, CEO, lockr. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.
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At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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