Leading up to our US Publisher Forum in Memphis AdMonsters will be asking some of the speakers a few questions on their respective topics. Paul Geller will be presenting "Privacy, Consumer Protection for Global Ad Ops" at the Publisher Forum. Paul is the Senior Vice President for Information Products at…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…
Read MoreJuly 21st 2011 A unique opportunity for agency ad operations to discuss best practices in digital advertising. About the Agency Tech ForumTwo things are certain: digital advertising is ever changing and clients are always looking for more value for less money. For agency ad operations leaders this means they…
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Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
Read MoreSOLD OUT The AdMonsters Sydney Dinner is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Following on from the sold out dinner last December, AdMonsters is hosting another Member's Dinner in Sydney Australia. Attend for FREE if…
Read MoreThe AdMonsters - Sydney conference is focused on online ad operations in the digital advertising industry, with attendance limited to just fifty of the most senior leaders in ad operations and technology. Participants gather for one day of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting…
Read MoreThe type of ad delivery a site uses can have far reaching impacts. Everyone's had a conversation with the Content or IT team that started "Your ads are making the site ...!" This is usually followed by any one of a number of complaints: slow; install malware; totally unusable; leak…
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Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having…
Read MoreThe recent snowstorm up and down the East coast, made us think about how Ad Ops professionals have to balance the periodic crisis and still keep normal business moving. Below is a countdown of 5 things we think Ad Ops projects/emergencies and storms have in common. #5 – Both reminds…
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