Search results for ops

1189 Results

ADM-NL-20221125-AdMonsters Weekly

AdMonsters November 25, 2022   Webinar: 2023 Malvertising Preview In 2022, there was a significant decrease in forced redirects. But malicious actors are evolving their attacks. Join Confiant's Jerome Dangu, John Murphy, and Eliya Stein for an overview of the latest trends in malvertising and to hear their expert predictions…

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ADM-NL-20221118-AdMonsters Weekly

AdMonsters November 18, 2022   Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.  Read more. Pump it Up: Increase Campaign Effectiveness With Undertone's High Impact Sound…

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ADM-NL-20221111-AdMonsters Weekly

AdMonsters November 11, 2022   Change Management: A Personal & Organizational Approach for Ad Tech With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people…

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ADM-NL-20221103-AdMonsters Weekly

AdMonsters November 3, 2022   Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might…

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Publisher RevOps Lessons From the Navy Seals

Publishers are feeling tremendous uncertainty as they face Apple's massive tech changes and the potential cookieless future. To brave the days ahead, successful publishers must have high-functioning, multi-disciplinary teams, and revenue operations leadership to match. Revenue ops can look to the best of the best —  elite organizations like the…

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What’s Your Rev Ops Efficiency?

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…

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