Curious about what it's like to step into a powerhouse like The Washington Post? Look no further. Join us for an exclusive LinkedIn Live recap featuring Jana Meron, the new VP of Revenue Operations and Data at The Washington Post.
Read MoreAdMonsters July 25, 2024 Industry Leaders Respond to Google's Cookie Deprecation Pause and New Opt-out Mechanism This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser,…
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Simon Sikorski, President of Global Operations at XR Extreme Reach, recently spoke at Cannes about the growing urgency for sustainability in advertising. In a conversation with AdMonsters, he discussed the importance of moving from sustainability policies to actionable results and how advertising can influence consumers to make informed choices toward…
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Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry. We spoke with Jason Gordon, partner at Reed Smith in its Entertainment and Media group, to get a more in depth understanding of how SCOTUS’ decision will impact advertising.
Read MoreAdMonsters July 18, 2024 Yahoo ConnectID's New Integration Boosts Publisher Profits Without Cookies This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our…
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In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
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HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics.
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A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
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Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free. Because it’s threat-free, AdOps teams don’t need to spend a lot of time scanning for scams. Sadly, that is changing rapidly. Earlier this year, I wrote about ScamClub’s breach into the video channel, successfully injecting…
Read MoreAdMonsters July 11, 2024 SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising? No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron…
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