Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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As we wrap up 2020, Group Publisher, Bill Amstutz, wanted to take a minute to reflect on a quality that is innate to the AdMonsters community: resilience. AdMonsters felt it was our duty to keep the digital media community talking and learning. We knew that peer-to-peer sharing was perhaps even…
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December 22, 2020 Now That's a Real Antitrust Suit Taboola to Repay Pubs Whopping $16 Million Facbook / Apple Beef Revs Up Unified ID 2.0 Gets First Pub Commitment Were Facebook and Google Colluding Against Everybody? Image sourced from Twitter If you haven’t heard the one about how Google and…
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How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
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December 09, 2020 Amazon Is Gunning For Google's Spot Google Launches Ad Block Attack Hashed Emails Will Not Take IDFA's Place Amazon’s 2019 Ad Spend Spree Is Still Paying Off Image sourced from eMarketer The old adage: “You have to spend money to make money,” couldn’t have worked out any…
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December 01, 2020 More Antitrust Suits Flying In Another Day, Another ID Facebook's Latest Measurement Mea Culpa More Antitrust Suits in the Wings If you’ve recovered from your disenchantment following the release of the Department of Justice’s antitrust suit against Google, GOOD NEWS! The Wall Street Journal reports that federal…
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“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how the company’s multiprong strategy of building a fervent community, revenue diversification, and…
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Thirty-seven percent of mobile marketers are in the dark about what the new Apple IDFA protocols mean, which is especially troubling considering how dramatically these changes will affect mobile attribution. Most aren't fully on board with adopting SKAdNetwork as an IDFA replacement. So the question remains: How will targeting, measurement…
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Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…
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