AdMonsters January 11, 2024 What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…
Read MoreAdMonsters January 25, 2024 In 2024, the Retail Media Revolution Is Here Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns,…
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As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on measuring compliance practices. The 'U.S. Publisher Compliance Index - 2023 Report' utilizes…
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The Big G is updating the warning on Chrome's Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear…
Read MoreAdMonsters January 18, 2024 The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…
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The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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Some see sports as linear's saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore's annual State of Streaming report shows that the number of CTV hours per household has increased by 21%. Numbers are only expected to go…
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In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
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In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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