Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
Read MoreAdMonsters December 10, 2020 Privacy Prophecies from PubForum+ At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer…
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Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…
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We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed…
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“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how the company’s multiprong strategy of building a fervent community, revenue diversification, and…
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Editorial Director Gavin Dunaway had a chat with ID5's CEO, Mathieu Roche, about how to differentiate between identity solution providers, the benefits of joining ID5's Inside community, as well as what it will take to rebuild probabilistic’s reputation.
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Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…
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Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their…
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