AdMonsters July 8, 2021 The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding…
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While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
Read MoreAdMonsters July 1, 2021 Tubi Becomes First CTV Pub to Implement UID 2.0 The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0…
Read MoreAdMonsters June 24, 2021 Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
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Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…
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What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…
Read MoreAdMonsters May 13, 2021 Native in Email: Blueprinting the Future for Publishers LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick…
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