July 1, 2021
 
Tubi Becomes First CTV Pub to Implement UID 2.0
The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the future of identity." Read more.
Second PubForum Summer Keynote Announced
Learn how The Points Guy grew from a points-and-miles blog into a lifestyle media brand with 10 million unique visitors a month by diversifying its revenue streams from shoppable ads to subscription newsletters, to NFTs, to the launch of a personalized travel app. In this keynote, Mitchell Stoutin, Sr. Director of Engineering at Red Ventures (The Points Guy’s parent company), will take the Monsters under the hood of the new app, offering insight into how it fits into a broader revenue strategy that includes first- and third-party data, content personalization.    Register now!
Revenue Strategy Session Vol 1 — Prebid
Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of live-streamed, virtual access. We’re kicking off the first Revenue Strategy Session on Weds, July 11 from 1 – 2:00 pm EST, in conjunction with OpenX, where we'll be discussing The Current (and Future) State of Prebid. Register now!
Top Stories
Now that the third-party tracking cookie will remain on life support, at least for another year, what's next for publishers? While many ad tech industry insiders feel strongly that most cookie alternatives weren't exactly ready for the cookiepocalypse anyway, most all agree that it's definitely not time for publishers to press the snooze button. Read more.
By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year.  The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground.  Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. Read more.
Third-party cookies are near death, there’s more unknown than known about UIDs (Universal IDs) and FLoC (Federated Learning of Cohorts), and now, IP addresses are soon to be a targeting method of the past. Read more.
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