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July 8, 2021 |
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The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping |
| While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and frequency of bid requests. Enter traffic shaping. Traffic shaping seeks to solve the wasted traffic problem by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners. Read more. |
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What Is Traffic Shaping? |
| Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping. Read more. |
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PubForum VAIL Early Bird Ends July 9, 2021 |
| Now is the time to make a meaningful investment in your knowledge stack. The Agenda has something for everyone, carefully curated to deliver the learning you need to maintain your edge in an everchanging competitive landscape and drive more revenue. There are sessions on Header Bidding, Brand Safety, CTV Monetization, Launching New Ad Products, plus a whole lot more. Don't be left out of the conversation. Register now! |
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| Top Stories |
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Sen. Ron Wyden of Oregon is proposing legislation dubbed “Protecting Americans’ Data From Foreign Surveillance Act of 2021.” The bill would call on federal agencies to categorize data to determine which types of personal data could harm national security by being exploited for intelligence purposes when exported to foreign countries. U.S. advertisers would have to obtain export licenses before providing "unfriendly" countries with ad-targeting data that would reveal an individual's interest graph. Read more. |
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Now that the third-party tracking cookie will remain on life support, at least for another year, what's next for publishers? While many ad tech industry insiders feel strongly that most cookie alternatives weren't exactly ready for the cookiepocalypse anyway, most all agree that it's definitely not time for publishers to press the snooze button. Read more. |
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Between mounting privacy regulations and privacy enforcement measures being taken by big tech, publishers are in need of simple solutions that ensure consent compliance (and that they can trust). And even when publishers are doing the right thing and following the law, they may find themselves liable for a non-compliant partner. Publishers also need insight into their partners' regulatory compliance, especially when it comes to creative. Publishers need a bridge. This is why Confiant has launched Privacy Compliance as a complement to CMPs providing end-to-end privacy compliance coverage in real-time. Read more. |
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