AdMonsters December 17, 2020 Life Beyond the Page: Cashing in on Publisher Brand Cache The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's…
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In February we launched a new newsletter called The Wrapper. We spent so much time talking bout how hot newsletters are that we decided to jump on the trend! With The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
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Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…
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December 09, 2020 Amazon Is Gunning For Google's Spot Google Launches Ad Block Attack Hashed Emails Will Not Take IDFA's Place Amazon’s 2019 Ad Spend Spree Is Still Paying Off Image sourced from eMarketer The old adage: “You have to spend money to make money,” couldn’t have worked out any…
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As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain…
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December 01, 2020 More Antitrust Suits Flying In Another Day, Another ID Facebook's Latest Measurement Mea Culpa More Antitrust Suits in the Wings If you’ve recovered from your disenchantment following the release of the Department of Justice’s antitrust suit against Google, GOOD NEWS! The Wall Street Journal reports that federal…
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Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities. Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.
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