When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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December 22, 2020 Now That's a Real Antitrust Suit Taboola to Repay Pubs Whopping $16 Million Facbook / Apple Beef Revs Up Unified ID 2.0 Gets First Pub Commitment Were Facebook and Google Colluding Against Everybody? Image sourced from Twitter If you haven’t heard the one about how Google and…
Read MoreAdMonsters December 24, 2020 The Current State of Media and What’s Next For 2021 With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become…
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With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
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December 16, 2020 Business as Usual at Facebook? What If Google Had No Doubleclick? Apple's Privacy Labels Are Super Scary For Facebook, It’s Just Business as Usual By now you’ve likely caught the latest episode in the saga that is Facebook: The Telenovela. Each week gets just a little bit…
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