 |
December 24, 2020 |
|
| |
 |
The Current State of Media and What’s Next For 2021 |
| With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look at how consumer digital content consumption changed, as well as how advertisers' strategies adjusted along with the ad investments they make in hopes of getting closer to their audiences. Read more. |
|
 |
Hiring, Training and Managing in 2020 and Beyond |
| How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder and Principal, Part Two Consulting, discussed their challenges and successes in hiring qualified candidates, getting their teams trained speedily, and keeping morale up during tough times. Read more. |
|
 |
How AAA Uses Content to Attract Younger Members |
| After 118 years, the AAA brand has come to mean reliability and responsiveness. It continues to increase its membership and other powerful brands seek to align with AAA to gain from the glow of this trusted American institution. But the changing culture, habits, and behaviors of younger Americans prompted AAA to rethink how it enrolls audiences under 45 years old. In 2019, AAA began to shift more of its membership marketing investment from ads into content. Read more. |
|
|
|
 |
| Top Stories |
|
|
Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift Guides. Read more. |
|
The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music you listen to and the clothes you wear. If publishers want to remain in business through the 2020s, they need to embrace this brave new world and bring readers into their brand. Jimmy Hutcheson, CEO of Next Management Partners, shares some choice notes about brand extensions for publishers looking to remain relevant into 2021 and beyond. Read more. |
|
Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's Publisher Today, is one of the ones we're opening up for public consumption? Check out the video now. Read more. |
|
|
|
 |
|
|
|
